Objectives: • How to write effectively to communicate in the workplace • How to capture and keep the reader’s attention • How to write clear and pleasing texts • How to underline key passages Audience: Those who are in charge of communicating with external or internal clients, representatives, authorities, public and private institutions, media
Why is writing so important nowadays?
• The importance of effective writing
• Business writing
• Advantages and limits of writing
• Two elements of surprise: the interest and the person
• Debunking myths about writing
Writing keeping the readers in mind
• Starting with the end
• The first 15 seconds
• Practical rules to write in a clear, simple and effective way
• Developing a simple and incisive style
Emails
• The freedom of emails
• Direct means, direct language
• Practical rules to write effective emails
• The first impact
• The subject
• The email header
• The text
• The closing
• How to build an effective message
Ad hoc
Contatti
