Descrizione del corso
Today we are all evaluated for our online presence (or absence).
Having a website or a Linkedin profile is not enough to attract contacts and customers, it is necessary that our presence is authoritative, credible and in some way make the difference compared to the thousands/millions of profiles present on this "professional network".
Programma
During this course:
You will learn to build an effective and well optimized profile to enhance your experience and competence;
You will understand how to have a perfect profile picture (and what you don’t have to do);
We will build a protocol of procedures to learn how to effectively publish and share our content on Linkedin, increasing your visibility and authority;
You will learn how to build effective content to publish and share to build and maintain a quality network of contacts;
You will learn how to select contacts and best practices to ensure an effective online presence;
You will learn to recognize mistakes to avoid on Linkedin;
We will create a protocol to organize the time to spend on Linkedin during the week and be effective and efficient;
You will understand the difference between the company page, the showcase page and the profile;
You will understand the difference between free and premium profile and which one to choose.
The course has both a theoretical and experiential formula; both individual and group practical exercises are carried out.
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