Objectives: • How to deliver public speeches and presentations • How to capture audience’s attention and how to increase engagement and interest through an effective use of communication skills Audience: • Company managers • Directors
Goals
• Communication goals and outcomes
• Choosing the relationship and the atmosphere
• Choosing the style
• Studying the context and the field of action
The message
• Choosing the content
• Key messages
• Structure and script
• How to craft messages
• Preparing, choosing and selecting materials
Body language
• Opening
• Voice, style, tone, pauses, breath
• Gestures, proxemics, the use of space
• Time management
• Paraverbal
• Subtexts
Building a dynamic relationship with the audience
• The main interaction dynamics
• Audience listening and barriers to listening
• Creating suspense
• Being persuasive
Presentations
• Engaging the audience
• Attention span
• Creating a dialogue with the audience
• Improvisation
• Collecting feedback
• The connection between video and words
Dealing with difficult situations
• Handling objections
• Handling questions
• Sources of distraction
• Attention drops
• Difficult people
• Incorrect data
• Responsiveness criteria
Creating messages with little text
• Avoiding bullet-point list
• The importance of graphics and images
• Color-coding
• Searching and choosing images
• Storyboard
Rhythm and dynamics
• Backgrounds
• Animations
• Sound effects
• Videos
• Photographs and images
• Slide show timing
Ad hoc
Contatti